Questions & Answers
Honest answers to the questions we hear every week on sales calls. If what you’re wondering about isn’t below, reach out and ask — we’ll answer directly.
Frequently Asked
Grouped loosely by topic. Click any question to see the answer.
Daily is already the right volume for local SEO. Higher frequency dilutes quality and can flag Google Business Profile for spammy behavior, which is the opposite of what you want. We cap at daily because that’s where the ROI is strongest — not because we couldn’t do more.
No. We run on flat monthly retainers so the posting rhythm stays consistent and reliable across every client. Per-post billing creates pressure to pump out filler content to hit invoice numbers, which hurts quality. Flat retainers let us focus on doing the right work at the right pace.
Local Plan at $350/month — 3 posts a week to Google Business Profile and the relevant state directory. That’s the floor for active content work. If even that’s too much, Care Plan at $100/month keeps your site running without any posting, and you can upgrade to Local or Growth later.
The tiers are fixed so the service stays simple and dependable. Local hits Google Business Profile and the state directory. Growth adds your website, Facebook, and X. If what you need genuinely doesn’t fit one of those, we can talk about a custom arrangement on a call — but custom pricing lives on the phone, not the website.
AI can draft a post, build a website, even answer a phone. We use modern tools where they help. What AI can’t do is stay accountable to your business month after month, maintain a directory network that’s been indexed for years, or judge when a campaign needs adjusting. The tools are the easy part. The work between them — the judgment, the continuity, the accountability — is what you’re hiring.
We operate a multi-state directory network — City-TX.com, City-WI.com, CityUT.com, with more coming as we expand to new markets. These sites have been live and indexed by Google for years. When we publish your content to the relevant state directory, it lands on a site Google already trusts, which gives you authoritative local backlinks most agencies can’t match.
It’s the piece of our service that’s hardest to replicate. A competitor would need years of indexed history to build equivalent infrastructure.
Only if you want posts published on your website — which is a Growth Plan feature, not Local. If you’re on Care or Local, we don’t touch your site content. If you’re on Growth but prefer we don’t have your website login, that’s fine — we can publish to the directory, GBP, Facebook, and X, and you can cross-post to your own site manually.
Whatever access you grant us is limited to what’s needed for the work we’re doing.
No. Local and Growth are posting services — they don’t require us to host your site. If your current hosting works fine, keep it. We just need posting access where relevant.
That said, if you’re on cheap shared hosting and want to move, Care Plan at $100/month includes free WordPress migration with no downtime. We handle the transfer.
Cancel anytime. We work month-to-month — no contracts, no cancellation fees, no “six-month minimum” language. If the service isn’t working for your business, you let us know and we stop billing. You keep everything we’ve posted on your own platforms.
Honestly? It depends. Local SEO compounds — posts build on each other, the directory backlinks accumulate weight, Google Business Profile rankings shift based on consistent activity. Some clients see movement in a few weeks. Others take three to six months.
What we promise is consistent, honest work. What we don’t promise is specific rankings on specific dates, because anyone who does is guessing or lying. The agencies that guarantee “page one in 30 days” are either using shady tactics that get you penalized later or are planning to blame it on you when it doesn’t happen.
Service businesses — plumbers, HVAC and commercial refrigeration, contractors and specialty trades, real estate, home services generally. We focus on these verticals because local search is where they win or lose, and we understand how local SEO works for trades better than we’d understand it for, say, a SaaS company or a boutique clothing store.
If you’re not sure whether your business fits, ask us on a call — we’ll tell you honestly.
Small enough that one operator can give every account real attention and stay accountable for the work. We don’t publish a specific cap because it depends on which tier each client is on and how much active work their account needs. When we’re full, we stop taking new clients until there’s capacity.
Email what’s on your mind and we’ll answer directly — no need to schedule a call first. Most questions get a response within a business day.