Boutique Local Marketing

Done-for-you marketing for service businesses.

Daily posts. Local backlinks from our directory network. A website that shows up when your customers search. One flat monthly retainer — no add-ons, no per-post pricing.

Our Network

A directory network, live and indexed for years.

Every post we publish for your business gets cross-published to the relevant state directory. That means authoritative local backlinks pointing at your site — from directories Google has been crawling and trusting for years.

This isn’t something a competitor can spin up tomorrow. It’s the foundation your local search results sit on, and it’s the piece most agencies can’t match. More state directories come online as we take on clients in new markets.

The Workflow

  1. Tech (or office staff) snaps a photo at the job
  2. Drops a Google map pin where they worked
  3. Types two quick sentences about the work done
  4. Publishes instantly to your directory page and city archives — Google map pin included

The Posting Plan

Your team posts. It publishes.

A team member — a tech at a real job or office staff at a desk — snaps a photo, drops a Google map pin where they worked, and types a couple of sentences. The plugin publishes it instantly to your dedicated directory page and every city archive in your service area, with the Google map pin embedded right in the post.

Something like “Replaced a compressor at Walmart in Lehi today” with a photo and a Google map pin is the whole post — authentic, hyper-local, exactly what Google rewards.

We set up the page, place your banners across your service area, and keep the directory running. Your team submits check-ins whenever convenient — five at the end of the week or one at a time as jobs come up — and the plugin spaces them out, publishing one per day.

Why It Outranks a Blog Post

Check-in posts actually outrank regular blog posts in Google.

Each check-in carries three signals Google rewards: a real map pin marking exactly where the work happened, a photo of the actual job, and a short on-site description of what got done. Google reads all three together and treats it as authoritative local content — proof that real work happened at a real address. A typical written blog post can’t replicate that.

The check-ins your team puts out are doing more SEO work than most company blog posts ever do — and they’re doing it for the hyperlocal searches that actually turn into customers calling you.

Pricing

Three plans. Flat monthly retainers.

Hosting, directory presence, or the full done-for-you posting service. Pick one or stack them.

Care Plan

Hosting & Maintenance

$100/month

Keep your existing website up, secure, and current. Standalone or add to the Posting Plan.

  • Dedicated cPanel hosting
  • WordPress core, theme & plugin updates
  • Uptime monitoring
  • Basic security hardening
  • Ongoing site health maintenance
Start with Care

Featured Banner

A real presence on the directory

$25/month per city

A prominent banner on a city page of a directory that’s already ranking. For businesses not on the Posting Plan.

  • Highlighted “Featured Partner” banner on your chosen city page
  • ~250-word business description with logo
  • “Visit Site” and “Contact” CTAs on the banner
  • Each additional city: $25/mo
  • No setup fee
  • Want all your service cities, your own page, and posts? See the Posting Plan →
Get a Banner

Our Clients

Real businesses, running on our marketing.

Four active service businesses across plumbing, commercial refrigeration, HVAC, and real estate. Visit any site to see what consistent local marketing looks like in practice.

Dependable Plumbing Company website — Burleson TX plumber and slab leak specialist

Plumbing

Dependable Plumbing

Burleson, TX • Slab leak specialists

Daily field posts and local SEO for a North Texas plumbing company serving residential repair and slab leak detection. Supported by a companion microsite for high-intent slab leak traffic.

Visit dependableplumbingrepair.com →

Setpoint Services website — Texas commercial refrigeration specialist

Commercial Refrigeration

Setpoint Services

Texas • Commercial only

Content marketing for a Texas commercial refrigeration specialist — walk-in coolers, ice machines, and commercial HVAC. Strictly B2B, no residential dilution in the messaging.

Visit setpoint.services →

Texian Cold website — Central Texas commercial refrigeration and HVAC

Commercial HVAC

Texian Cold

Central Texas • Commercial

Daily field posts and directory backlinks for a Central Texas commercial refrigeration and HVAC company. The kind of hyper-local, job-site content that dominates B2B search.

Visit texiancold.com →

UT Local website — Lehi Utah real estate broker

Real Estate

UT Local

Lehi, UT • Olivia Pelton, Associate Broker

Real estate content and local SEO for an Associate Broker at Presidio Real Estate serving the Utah County market. High-intent local content supported by the Utah directory.

Visit utlocal.com →

The Honest Answer

AI can build a website. It can’t run your marketing for years.

We use modern tools where they help. We’re not pretending AI doesn’t exist — it can spin up a site, answer a phone, even dispatch a job. Those are real products, on the market today.

What AI can’t do is stay accountable to your business month after month. It can’t maintain a directory network that’s been indexed for years. It can’t judge when a campaign needs adjusting, or pick up when something unusual comes up on a job.

That’s the work. The tools are the easy part.

What You’re Hiring

  • A marketing partner, not a dashboard
  • Directories live and indexed for years
  • One operator accountable for every post
  • A posting rhythm that doesn’t drift

Let’s talk about your business.

A 15-minute call is the fastest way to know if we’re a fit. No pitch deck, no pressure — just a straight conversation about where you are and whether daily local marketing makes sense for you.